E-Newsletter from
Vol 2, Issue 01, February 2020
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15 Worldwide Best-sellers
Category Wise Most Popular Cases, based on Unit Sales from The Case Centre Catalogue during the 2019 Calendar Year
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Behavioral Economics and Starbucks’ Cup Problem
Debapratim Purkayastha and Trilochan Tripathy
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Big Data Strategy of Procter & Gamble: Turning Big Data into Big Value
Debapratim Purkayastha and Koti Vinod Babu
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BP: Putting Profits Before Safety?
Debapratim Purkayastha and Rajiv Fernando
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Cirque du Soleil's Human Resource Management Practices
Manasi Pawar and Vivek Gupta
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Corporate Entrepreneurship and Innovation at Google, Inc
Debapratim Purkayastha and Adapa Srinivasa Rao
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Digital Marketing at Nike: From Communication to Dialogue
Debapratim Purkayastha and Adapa Srinivasa Rao
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Disney's Magicband System: Leveraging Technology to Enhance Customer Experience
Debapratim Purkayastha and Geeta Singh
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Elephant Pumps: Pump Aid's Business Solution to a Social Problem
Debapratim Purkayastha and Syeda Maseeha Qumer
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Employee Training & Development at Ritz-Carlton: Fostering an Exceptional Customer Service Culture
Debapratim Purkayastha
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Embedding Sustainability at Novo Nordisk: The Compassion vs Competitiveness Dilemma
Debapratim Purkayastha and Adapa Srinivasa Rao
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IKEA's International Marketing Strategy in China
Debapratim Purkayastha and Benudhar Sahu
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Internal Branding and HRM at Virgin
Kaushik Mukerjee and Mridu Verma
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Netflix: Leveraging Big Data to Predict Entertainment Hits
Debapratim Purkayastha and Tangirala Vijay Kumar
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The Nordic Economic Model
Sachin Govind and S S George
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ZARA: Future Ready?
Alok Kavthankar
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